According to Wall Street Journal, Twitter has outlined plans to feature ads on other companies’ websites and apps.
The new ad model strategy was unveiled during a Twitter presentation at the Consumer Electronics Show in Las Vegas.
These ads will feature within Twitter streams and aim to engage with internet users that do not use the social network.
The revenue from these ads will then be shared between the social network and partner company.
Meanwhile, Twitter also outlined its plans to up its video offering. The network will roll out a feature where users can upload videos directly to the site. These videos will play automatically for six seconds and the viewer can then choose to continue watching.
In addition, while a user watches, a video preview of a related second video will begin to play. This will allow users to watch two videos at the same time.