Profit Ability

Although TV-commercials only represent 54 pct. of all media spending they generate 71 pct. of all advertising generated profit.

TV profit
In cooperation with Ebiquity and Gain Theory, Tinkbox (U.K.) recently published their survey ”Profit Ability” – a business case for advertising.

The report is based on a 3-year research of more than 1900 campaigns and evaluates different media’s ability to create effect and profit. No doubt: TV-commercials deliver the biggest advertising generated profit.

Profit Media

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