That’s what all CommWorld member agencies strive to deliver for our clients. There is no ”secret ingredient” for increasing revenues and growing your company. It’s all about creating the very best strategies combined with outstanding creativity in order to identify your best potential new customers and leveraging your current ones. Why not jump-start your customer
Looking to the future will be the theme of our bi-annual summit in Frankfurt September 8th – 10th 2016 ”We are excited to be able to hold our next summit and AGM in Frankfurt, an inspiring and dynamic city for business oriented strategic member agencies”, states CommWorld President, Thomas Hans from German member agency husare. ”At our bi-annual summits we spark
On June 23rd the UK voted to leave the EU. Following such a momentous referendum it’s time to review the facts, to reflect on some of the challenges that lie ahead and assess how, together, the EU and the UK can forge new opportunities for the future. First, a few facts:UK is, and will always
Change direction or disappear! Disruption occurs when new technologies or business models change the market so quickly that existing companies are unable to adapt to the new market realities fast enough. In the most extreme cases they can disappear from the market completely. Whatever became of Kodak, Nokia or Blockbuster? - Kodak was the world’s
The CommWorld biannual summit is a unique event that brings together agency seniors from member communication agencies from around Europe. ”We are excited to bring the summit to Venice, a perfect and inspiring place for creative and strategic minds”, states CommWorld President, Thomas Hans from German member agency husare. ”At our biannual summits we spark
Many companies have a vision written down in an employee’s manual but when asking a number of randomly selected employees in a randomly selected company, it is very likely that they do not know the company’s vision. Does that apply to your company too? Mission and vision – there are two sides to every question
The last weekend in September was spent by CommWorld members in Dordrecht, Holland where the biannual members meeting took place. Meeting theme was ”PUSHING THE BOUNDARIES” and members were inspired of both external speakers like Rob Adams from Six Fingers and Klaas Toes from ROI Institute Europe as well as a row of examples of
We have not yet come across anyone who has disagreed with this statement.
We have, however, met some companies that didn’t live by this rather logical rule. Instead they decided ”where to go and how to get there the easiest way”.
Many companies experience that the old saying that no more than a few companies can profit from the same market actually is true. For many companies this means an unfair battle for more growth and according to the schoolbooks one should strive for the advantages of large-scale operations (economies of scale). However… Several research studies
Even though most companies try to gain increased market share, their marketing efforts are often hard to distinguish from their competitors – a sure way not to succeed Good, better, best All companies face tougher competition because poor products no longer exist. Of course, some products are still slightly better than others but basically companies
This is the overall theme of the member’s forthcoming Spring Meeting in Athens 15th to 17th April. Keynote speaker Spiros Milonas from Krataion Consulting will lead the the audience through an interactive workshop targeting prospects with effective steps to successful results. Additionally a workshop ”Going for Public Money” introducing the opportunities and challenges of publicly
According to Wall Street Journal, Twitter has outlined plans to feature ads on other companies’ websites and apps. The new ad model strategy was unveiled during a Twitter presentation at the Consumer Electronics Show in Las Vegas. These ads will feature within Twitter streams and aim to engage with internet users that do not use