AB-InBev is the world’s largest brewer of beer and were looking for professional tool to support the brands and give insides during sales meetings. AB-InBev asked COOKS to develope a sales tool for the out-of-home team of AB-InBev Netherlands. The sales tool was especially developed for the restaurant & bar owners and gives them tailored advice. The tool gives the owners advice about the ideal assortment, visibility, activation and sales margin. The tool also promotes the brands of AB-InBev in the Netherlands. COOKS added a smart solution of presenting updated sales results and a margin calculation tool. The tool also supports an easy switch between the different segments.
The instant success and happiness of AB-InBev with using the sales tool resulted in a current role-out in multiple countries in Europe.
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