727 communications awarded Best Education Company 2011

The business school Skanderborg – Odder Center for Uddannelse just awarded 727 communications in Denmark ‘Best Education Company 2011′.

”727 communications is a trend-bucking winner company and is truely a company that contributes to the future development of Denmark”, stated Headmistress Hanne Jordansen from the business school at the award ceremony.

The Nature of Networks

A network can be many things and there are many types of network. One definition of a basic/generic network is ”a channel for information”. Networks vary in size and complexity – from two cans tied together with a string to the complexity of the Internet where information is transformed and enhanced world-wide.
Networks include everything from informal personal contact networks, to formal strategic alliances. Companies who understand and engage in networks are likely to enjoy significant market advantages.

Networks & Export
It is difficult to think of an arena where a network applies more than in international market expansion. Globalization means more competition. This is a fact of life in the business world today. However, whereas only giant multi-nationals used to play the ”globalization game”, advancements in IT have suddenly made it possible for even the smallest of companies to become serious players in the ”big leagues”.

How does CommWorld as a network create value for your company?
One hint: knowledge!
Our network offers your company instant access to the necessary resources for successful international market expansion and penetration. The knowledge that is embedded in CommWorld is invaluable for a company seeking to enter, or expand within a foreign market. Moreover, the majority of this knowledge is tacit and experience-based and therefore cannot be acquired by simply reading a book.

How many times have you thought; ”Somewhere out there, somebody knows the answer to my questions – I just wish I know who”?
CommWorld puts you in touch with the answers to your questions, so that you don’t have to waste time and money in inventing the wheel all over again.
The world is smaller than you think, especially if you’ve got the right network.
And this is the simple part!
Just contact your own national CommWorld agency. Everyone of us are full of ideas of how you can become successful in international market expansion. Moreover, we’re always happy to offer an informal discussion about any issue regarding your communication needs.

Not bigger – but better

This is one of the modest arguments that form the basis for SUN-AIR. And it is also the title of a new book about the company.

‘Not bigger – but better’ not only applies to a smoothly functioning airline company with a fleet of modern aircraft that operates routes from Jutland in Denmark to England, Germany, Belgium, Norway, Sweden and Finland as BRITISH AIRWAYS franchise partner.
This also applies to a comprehensive air charter business where companies and groups rent/charter their own aircraft with the right capacity for the individual purpose.

Over the years, SUN-AIR has gathered so much know-how and expertise that the company is also in a position to provide consultancy in technical, operative and economical/financial matters regarding aircraft and flight operation. This is already in practice in more countries around the world.

Best European Airline
Sometimes, it pays to go against the flow. Because whilst all other airlines are cutting back on service, SUN-AIR is moving in the opposite direction, providing full in-flight-service and lounge access in airports. This trend-bucking approach was acknowledged by Danish Travel agents and travellers at the Danish Travel Awards in both 2009 and 2010, when SUN-AIR won the award for Best European Airline Of The Year, beating much larger competitors such as Swiss and Air Berlin. More than 4,000 passengers and 1,600 travel agency personnel voted for SUN-AIR providing the best service before, during and after the flight.

NATIONAL versus INTERNATIONAL

More and more brands realize that even if they are truly international they need to be more ”alive” to local market sensitivities. That is the easy part. Identifying exactly what ”local” means is often more problematic.Does it mean national? Regional? Or is it some inscrutable blend of the two?

No clear roadmap
Anomalities within brands one finds in for example the UK: Unilever markets a male toiletry brand here and calls it Lynx. Across the rest of Europe it is known as AXE. Similarly one of Unilever’s laundry detergent brands is called OMO pretty much everywhere in Europe, except in the UK, which stubbornly insists on calling it Persil.
Clearly, a brand name is just one element of a bigger package of concerns for the international marketer, but it is an important and emotive consideration.

A single market?
Indeed Europe is a frustrating area to fathom. In most countries there is a degree of harmony and cooperation among many of the economies. The Euro may eventually improve price transparency and foster some cost savings. But again – neither Denmark, Sweden nor the UK participate in the Euro.
So in many aspects Europe falls short in being a regional single market and when it comes to doing business abroad, the clever marketer may wish to ponder the following advice:
- The Euro is not a regional panacea for all marketing ills.
- National loyalities exist and may even strengthen.
- And the Brits, Danes and Swedes are different…

Dealing with the complex nature of local advertising
Obviously there are natural limits to what even the largest and most resourceful of advertising agencies can provide in representing its clients interests abroad.
Practically speaking, a local presence is essential to keep pace with the complex and constantly changing nature of local advertising.
When actions abroad are to be taken you will need locally based professionals to carry them out.
At the moment we can recommend advertising agencies in most European countries who share a common professional outlook and range of expertise, and with whom we mutually enjoy a proven working relationship.

Enhance your brand with content marketing

More and more companies already discovered the advantages of content marketing. Especially for B2B marketers the advantages are far surpassing search engine marketing, PR and print advertising, and thus content marketing is becoming a very important brand-enhancing tool box.
What excactly is content marketing?
It’s the creation of original content – including all kinds of information, such as case studies, white papers, blog posts, etc. – for the purpose of generating leads for your company, enhancing your brand’s visibility and putting your company’s expertise on display.
Part of the popularity of content marketing is its ability to generate leads for your company without busting your budget. Searching, organizing and sharing content is, of course, time consuming and lack of time within the organization might be a problem. Nevertheless impressive 82 percent of B2B marketers now employ content marketing as a vital part of their marketing programs, according to a newly published survey.

Do you use content marketing to enhance your brand? Leave a comment and let us know.

6 new clients for husare

German partner agency husare proudly adds these 6 new clients to the agency portfolio:
A breath of fresh air for BOGE
With its own subsidiaries and sales offices in more than 80 countries plus over 100,000 users, BOGE numbers among the leading global players in compressors and compressed air systems. BOGE not only stands for high product quality made in Germany, but also offers complete solutions for an efficient supply of compressed air in all realms of industry. The family company with a rich tradition commissions husare with a wide variety of tasks in PR, corporate publishing and internal communication. More information: www.boge.de

Marabu in a new outfit
Marabu is the creative brand for colours in the hobby and crafting sector. The comprehensive Marabu product portfolio serves all sectors of challenging creative techniques; on top of this, Marabu nurtures users’ creativity with a wide range of ideas for decorations, and practical tips and instructions for crafting. husare is developing an all-round, new CI concept for the Marabu brand, complemented by concepts for targeted support in the retail trade and strategic enhancement of branding. More information: http://marabu-kreativ.de

Campaigning with Avery Dennison Zweckform
The world and European market leader in PC consumables offers a variety of products to keep the office and home tidy and ordered. Avery Zweckform helps users to save time and simplify work processes. husare is drawing up concepts for and implementing sales folders and POS aids for two product launch campaigns. In addition, the agency has been commissioned to draw up an umbrella promotion concept for 2012. More information: http://www.avery-zweckform.de

Constructive ideas for OKE
OKE Kunststofftechnik, located in Hörstel, Germany, teams up with furniture manufacturers and designers to design and manufacture products and solutions for the furniture industry. husare created an up-to-date outfit with clearly oriented communication for the international trade fair for suppliers in the furniture industry, interzum 2011. This differentiated OKE from the competition and highlighted the company as a leading brand. Apart from the concept and design for the trade fair stand, husare also developed the invitation to the fair and the product catalogue. More information: www.oke.de

At full speed: emco electroroller
The demand rises for solutions for CO2-free electro mobility – and emco electroroller ensured a top position within the race for market shares. emco offers a remarkable cooperation concept for motorcycle and bicycle dealer.
husare developed the brand concept, concepts for the sales support, point of sales and outdoor activities.
More information: www.emco-elektroroller.de

Focus on new target groups: Ricoh
Ricoh International B.V. is a world wide well known producer of cameras with their headquarter in Tokio, Japan. Their products are connecting technique with an easy handling and are offering great possibilities for hobby photographers and professionals. husare develops an initial campaign for their new digital camera Ricoh PX. The camera was staged as a beauty product.
More information: www.ricoh.com

The Social Media Strategy Conference

UK partner agency Kiss Marketing invites to an inspirational one-day social media conference – Talk Social – for those with an appetite to learn more about optimising social media marketing for business growth.
You’ll walk away with an array of great ideas, expert guidance, practical examples and insider techniques delivered by some of the brighetest social media minds in the UK.
* Topics covered include:
* How to create a functional social media strategy
* Practical ideas, tips & techniques
* How to create & run a campaign
* How to measure your success & learn from your efforts

The venue takes place 7th December in Norwich.
Contact Kiss Marketing for details

husare as one of the best five agencies in Germany awarded

husare belongs to the awarded agencies of the first German Agency Report (Deutscher Agentur Report DART)

„We are very pleased about the funded confirmation of our high performance level“, says Thomas Hans, managing director of husare. „Within today’s competition participating is no enough: Winning is everything. Our aim is to boost brands and companies for the battle for clients and market success from the inside to the outside. Our success within the competitions DART shows, that we set a good example with this strategy.“

The German Agency Report dedicates only to the corporate achievement of advertising agencies and communication service providers. Following categories are researched and valuated: Positioning, processes, employees, behaviour, organisation and clients. husare faced up a catalogue of 77 questions within 8 categories and a detailed face-to-face audit.

The results attest husare top grades in important categories: a clear structured organisation, precise defined interfaces, exemplary learning system , instruments for employee development, excellent integrated clients, perfect tendering and description of services and a crystal clear and lived positioning.

www.deutscher-agentur-report.de

Recruitment activities in progress

Intensive recruitment activities are now in progress in Norway, Sweden, Finland, Poland and Hungary, headed by Eigil Jacobsen.
“It’s vital that CommWorld is represented in all major European countries”, says Eigil Jacobsen. “Hopefully we will succeed in filling (most of) “the gaps” by the end of this year”, Eigil Jacobsen adds.

COMMWORLD’S FALL MEETING 2011

The venue took place 26 – 29 October in sunny Rome – or in “ottobra” as the Romans call such bright, sunny Roman days.
Sociologist, writer and journalist, Francesco Morace from Future Concept Lab introduced some of the istitutes latest research projects also described in the most recent book “Consum-Authors – The generations as creative enterprises.

CommWorld member IOTTA from Belgium von the network’s creative C3 award.