Denmark
727 group
727 communication as
727 online as
727 photo aps
Niels Bohrs Vej 23, Stilling
DK-8660 Skanderborg
Tel.: +45 70 260 727
Mail: te@727.dk
Website: www.727.dk
Main business areas:
Strategy, planning & concept development, International communication, Research and market analysis, Corporate identity, Graphic design, Package design, Online marketing, Trade marketing
CommWorld contact person/s:
Tom Elert
Fleming Kok
Salient facts:
Established: 2003
Corporation registration: Private limited company
Management:
Tom Elert, CEO, 727 communication
Maj Britt Myggind, accounts director, 727 group
Kenni Lahn, production manager, 727 communication
Flemming Kok, managing director 727 online
Lars Henrik Larsen, account director, 727 online
Svend Pedersen, managing director 727 photo
Total employees: 50
Turnover: EUR €11 mio.
Gross profit: EUR 4,7 mio.
Media Billings incl.: No
Agency profile:
An old, successful, Danish advertising and marketing agency established in 1972 was re-invented. In November 2003 727 communication as had its unique grand opening. Lady Patricia – an old Boeing 727 and a new airport terminal was put up on one of the busiest motorways in Denmark.
The plane and the terminal building are now 727’s headquarters. Within one year after the grand opening the brand awareness rate jumped from 20% to 85%. Click rate on the agencys website increased to 150.000 pr. month. The number of employees grew from 16 to 30. And more than 3.000 business executives visited the agency. In 2004, EBIT grew with 183% and the gross profit continue growing.
What happened?
“We did what we tell our clients to do”, says the managing director Tom Elert.
A unique, creative idea + coherence in corporate identity + outstanding visibility created impressive results.
Lady Patricia – the old, now restored Boeing 727 – became 727 communications unique trademark.
727 regards a company, a product or a brand as a medium. We regard consumers as mediums and as potential brand builders. When consumers understand the brand and have the right brand perception they get involved in the brand. At this point, they have a crips and clear opinion about the brand which enable them to communicate the story of the brand which makes them brand builders.
This way, 727 converted a company name to a unique brand in the Danish Advertising and marketing industry. And it is this philosophy that 727 share with its clients.
727 focus on and seeks idea driven companies who are passionate about their brands, products or services. We only want to work for marketers who truly want to make a difference in their category.
Current major clients:
Spar Danmark (grocery chain)
JYSK (mattresses, bedding, duvees, pillows)
Kop & Kande (hardware chain)
Supergros (food wholeseller)
Magasin du Nord (upscale departmentstore)
Nrgi (energy company)
Sapa Profiles (aluminium profiles)
Simpson Strongtie (structural building products)
Cocio (dairy drinks)
Rynkeby Foods (fruit beverages)
About Commworld
We believe in creativity and communication without barriers and bureaucracy, but with precisely defined pace and purpose.